Have you ever seen this commercial before? Well it is by McDonald's new commercial that is trying to sell their new Mocha Café. I found the song that is playing in the background catchy and also upbeat that makes whoever is watching television stop and watch to see what is being sold. It is crazy how McDonald's tries to attract a wide range of people during the commercial. The commercial is targeting the younger to mid 20's age group because it is trying to sell the product coffee, but the age of the actors and actresses are younger, which attracts the attention of the youth. This commercial I feel is successful because McDonald's new line of coffee is becoming a hit at the store, and this ad is trying to show if you drink this product, you will have energy and feel upbeat based off the product. 
In terms of marketing, the McDonald's McCafé line is an up and coming line of coffees, milkshakes, cappuccino, and other types of drinks that is helping McDonald's make an even large profit than the profit they currently make. Now people go into McDonald's specifically for their line of McCafé for a specialty drink. This commercial benefits the line and will help it grow and produce profit.
I had not seen this before. Cool commercial - it definitely breaks through the clutter!
ReplyDelete