Charles Barkley and Dwayne Wade
I decided to discuss an old commercial today that I thought was funny back then and would help gain business for the phone company, however the company has sold all it's right to a bigger phone company. T-mobile needed a new idea to draw attention to the company as Verizon Wireless and AT&T were bringing in most of the business, the result was the "Fav 5" idea. Each member of T-mobile was able to select 5 people from their contacts list and they were able to call these people and their minutes wouldn't count against these five people. A way of advertising how the Fav 5 could work, T-mobile hired NBA current superstar Dwayne Wade and 1980s superstar Charles Barkley to create commercials in which Wade is doing whatever he can to get into Barkley's Fav 5. In this current commerical, Barkley and Wade are at a golf course and Dwayne is attempting a putt. Charles makes fun of Dwayne for his sweater, and Dwayne says he is trying to concentrate on the putt. Charles makes the putt more intense when he tells Dwayne if he makes it, he will be put into Barkley's Fav 5. As Wade is in his back-swing, Charles calls him and Dwayne misses the shot terribly, then answers the phone to hear Charles say "I'm sorry, were you busy?" The commercial then ends with the highlights of being part of a Fav 5. These commercials lasted for a while, however T-mobile did not. This past year, AT&T bought out T-mobile for $39 million, and while T-mobile phones are no longer existent, AT&T grew stronger. I thought these commercials helped the business out, I guess it goes to show the business goes where the money is, and if there's no money sell out.
ADPR 1400
Monday, July 18, 2011
Wednesday, July 13, 2011
Above the Influence
Above the Influence
When people are partying, drinking, smoking marijuana, they often make reckless decisions without thinking because they were drunk or high, or even both. These decisions lead to carelessness and also accidents, which could harm innocent people or the one causing the accident. There is a way to preventing this, staying above the influence. Above the Influence is a website started to try and prevent kids from drinking or doing drugs. The website has facts about drugs, gives advice for those on drugs, and also talks about how to prevent drugs around you. This is a great idea, however the commercials are what make the advertisement known. The commercials normally show an adolescent involved in an accident or a problem and it is because the person did drugs earlier, the commercial then symbolizes how the person could have prevented this problem if the person didn't use drugs. These commercials are all different, but all show the same message. In this particular commercial, a son is being yelled at by his dad after the son crashed the car the night before. The dad is angry and saying how the son has changed so much and he is unsure why, because before this he would have never crashed the car. The son never speaks in the ad but only stares at his dad. At the end of the commercial, one of the sons friends shows up telling him he left something at the party: his brain. The ad then shows the above the influence slogan. This proves the message that dumb decisions are made if you do not stay above the influence. What sounds better, having a buzz for a small amount of time, or preventing injury by staying above the influence.
When people are partying, drinking, smoking marijuana, they often make reckless decisions without thinking because they were drunk or high, or even both. These decisions lead to carelessness and also accidents, which could harm innocent people or the one causing the accident. There is a way to preventing this, staying above the influence. Above the Influence is a website started to try and prevent kids from drinking or doing drugs. The website has facts about drugs, gives advice for those on drugs, and also talks about how to prevent drugs around you. This is a great idea, however the commercials are what make the advertisement known. The commercials normally show an adolescent involved in an accident or a problem and it is because the person did drugs earlier, the commercial then symbolizes how the person could have prevented this problem if the person didn't use drugs. These commercials are all different, but all show the same message. In this particular commercial, a son is being yelled at by his dad after the son crashed the car the night before. The dad is angry and saying how the son has changed so much and he is unsure why, because before this he would have never crashed the car. The son never speaks in the ad but only stares at his dad. At the end of the commercial, one of the sons friends shows up telling him he left something at the party: his brain. The ad then shows the above the influence slogan. This proves the message that dumb decisions are made if you do not stay above the influence. What sounds better, having a buzz for a small amount of time, or preventing injury by staying above the influence.
Tuesday, July 12, 2011
State Farm... There for any occasion
State Farm
Car accidents happen often, I am not quite sure what the exact number is but I am guessing it is at least five accidents a day, and when you are in the accident you need you agent, and of course "like a good neighbor, state farm is there"..... "with a new girlfriend." State farm has been a good insurance agency for quite some time, they have fair rates, they work well with you and also give you rewards for not getting into accidents. However, State Farm has recently been making commercials that not only sell their pitch, but add humor as well. Their slogan has always been "Like a good neighbor, State Farm is there." However they have added more to the commercial, giving people their dream wishes when the agent arrives. Whether it be a hot tub, a good looking girl, being saved by buffalo, or Bob Barker, a State Farm agent is there for you when you need him/her with whatever you need, at least that's what the commercials say. In this commercial, a couple is arguing after a fender bender and the woman is screaming at the man for misjudging his park job. The man after a time is irritated by the girl and says the slogan, "Like a good neighbor, State Farm is there." An agent appears and the girl sees that, she then says with a "New Boyfriend". The male character is replaced by a more handsome, muscular male. The male then says with a "New Girlfriend". The female character is replaced by a cuter girl. The two characters then argue over the new appearances, however the message sticks: State Farm will help you with whatever you need, whenever you need it. All you need to do is say the chant....
Car accidents happen often, I am not quite sure what the exact number is but I am guessing it is at least five accidents a day, and when you are in the accident you need you agent, and of course "like a good neighbor, state farm is there"..... "with a new girlfriend." State farm has been a good insurance agency for quite some time, they have fair rates, they work well with you and also give you rewards for not getting into accidents. However, State Farm has recently been making commercials that not only sell their pitch, but add humor as well. Their slogan has always been "Like a good neighbor, State Farm is there." However they have added more to the commercial, giving people their dream wishes when the agent arrives. Whether it be a hot tub, a good looking girl, being saved by buffalo, or Bob Barker, a State Farm agent is there for you when you need him/her with whatever you need, at least that's what the commercials say. In this commercial, a couple is arguing after a fender bender and the woman is screaming at the man for misjudging his park job. The man after a time is irritated by the girl and says the slogan, "Like a good neighbor, State Farm is there." An agent appears and the girl sees that, she then says with a "New Boyfriend". The male character is replaced by a more handsome, muscular male. The male then says with a "New Girlfriend". The female character is replaced by a cuter girl. The two characters then argue over the new appearances, however the message sticks: State Farm will help you with whatever you need, whenever you need it. All you need to do is say the chant....
Thursday, July 7, 2011
PC or mini-fridge?
PC or mini-fridge
What sounds like a better buy? A refrigerator along with a free ice cube tray or a PC with a free Xbox 360. This is what PC is advertising now in order to compete with Macs from Apple. Over the last couple of years, there has been a big battle of what computer is better a Mac or a PC? While each has there different advertising approaches, PC's previous attempt at being the better buy is they always update a better type of Windows. Windows Vista is the second oldest one version, and over the last two years Windows advertised about Windows 7, the latest and greatest version that would be faster than any computer against it. However Apple still competed well for a couple reasons. The first is Apple's original brand and type of computer sells itself, Apple has done a great job with advertising, and one of the final reasons is Apple lately has given away a free iPod Touch with every purchase of a Mac. Now PC has come up with another approach at competing with Mac, giving away one of their own products. Whoever buys a new PC this year will receive a free Xbox 360 and controller. The commercial really shows why a PC is more important than to have a mini-fridge, especially when the character from the game destroys the mini-fridge. This shows that there's no contest, why buy a mini-fridge when you instead can have a PC and a free Xbox 360. This way PC will compete with Apple for which company is the better buy.
What sounds like a better buy? A refrigerator along with a free ice cube tray or a PC with a free Xbox 360. This is what PC is advertising now in order to compete with Macs from Apple. Over the last couple of years, there has been a big battle of what computer is better a Mac or a PC? While each has there different advertising approaches, PC's previous attempt at being the better buy is they always update a better type of Windows. Windows Vista is the second oldest one version, and over the last two years Windows advertised about Windows 7, the latest and greatest version that would be faster than any computer against it. However Apple still competed well for a couple reasons. The first is Apple's original brand and type of computer sells itself, Apple has done a great job with advertising, and one of the final reasons is Apple lately has given away a free iPod Touch with every purchase of a Mac. Now PC has come up with another approach at competing with Mac, giving away one of their own products. Whoever buys a new PC this year will receive a free Xbox 360 and controller. The commercial really shows why a PC is more important than to have a mini-fridge, especially when the character from the game destroys the mini-fridge. This shows that there's no contest, why buy a mini-fridge when you instead can have a PC and a free Xbox 360. This way PC will compete with Apple for which company is the better buy.
Wednesday, July 6, 2011
Free Credit Score
Free Credit Score
If you are trying to sign for a college loans, car loans, house loans, or personal loans, the bank needs to know one crucial piece of information before they approve your loan: your credit score. This part of your life that makes or break a loan, all of you history information on whether you made payments or not. Did you know that you have to pay in order to find out what your credit score is? Actually you get one free report through the government every year. However if you watch this commercial and apply to this website, you get a free credit score through freecreditscore.com. The commercial is a catchy commercial of two men golfing and on the golf cart is the man's credit score of 820, which is really good. This man is calm cool and relaxed. Narrating the commercial is a singer sitting on the back of the golf cart explaining how he keeps his credit score so high, by getting a free credit score through the website. This commercial is seen regularly on multiple TV channels. However this isn't the first type of website advertising a free credit score. Remember a couple years ago a man playing guitar in his basement, dressed as a pirate, talking about freecreditreport.com? Quite the same huh, well the only thing really different is the actor. I wonder if it is the same company but only different because it wasn't making profit. This goes with what we talked about in our discussion how you need to change advertising in company to find the profit.

Friday, July 1, 2011
Abercrombie and Fitch

Thursday, June 30, 2011
Hershey's Kisses
Hershey's Kisses
Everybody loves chocolate, children, teenagers, adults, parents, the elderly. While any kind of chocolate tastes great, nothing beats the tiny treat of a Hershey's kiss. Pure milk chocolate, crafted into a unique shape everybody knows, and put into a wrapper proving it is Hershey's, these kisses can get past around easy. But while Hershey's kisses are world known for their flavor, they got it from the creative advertising used. One appeal Hershey's tries to go for is that all kids love a Hershey's kiss. This commercial shows a kiss being made and prepared for delivery, with a bunch of other kisses celebrating the departure of this tasty treat. The kiss is then catapulted into a hole that says "Spread Happiness". There are also holes which say, "Spread Love", and "Send a Smile". This is showing the kisses goal is to do one of those three or overall make the world a better place. There are many commercials displaying kisses and how they make people happy. The main target of these ads is always children, because if children like kisses, then so will the rest of the family, and the happiness will be spread. Hershey's kisses, making the world a happier place.

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