Monday, July 18, 2011

Who's in your fav 5?

Charles Barkley and Dwayne Wade

I decided to discuss an old commercial today that I thought was funny back then and would help gain business for the phone company, however the company has sold all it's right to a bigger phone company. T-mobile needed a new idea to draw attention to the company as Verizon Wireless and AT&T were bringing in most of the business, the result was the "Fav 5" idea. Each member of T-mobile was able to select 5 people from their contacts list and they were able to call these people and their minutes wouldn't count against these five people. A way of advertising how the Fav 5 could work, T-mobile hired NBA current superstar Dwayne Wade and 1980s superstar Charles Barkley to create commercials in which Wade is doing whatever he can to get into Barkley's Fav 5. In this current commerical, Barkley and Wade are at a golf course and Dwayne is attempting a putt. Charles makes fun of Dwayne for his sweater, and Dwayne says he is trying to concentrate on the putt. Charles makes the putt more intense when he tells Dwayne if he makes it, he will be put into Barkley's Fav 5. As Wade is in his back-swing, Charles calls him and Dwayne misses the shot terribly, then answers the phone to hear Charles say "I'm sorry, were you busy?" The commercial then ends with the highlights of being part of a Fav 5. These commercials lasted for a while, however T-mobile did not. This past year, AT&T bought out T-mobile for $39 million, and while T-mobile phones are no longer existent, AT&T grew stronger. I thought these commercials helped the business out, I guess it goes to show the business goes where the money is, and if there's no money sell out.

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