Above the Influence

Above the Influence

When people are partying, drinking, smoking marijuana, they often make reckless decisions without thinking because they were drunk or high, or even both. These decisions lead to carelessness and also accidents, which could harm innocent people or the one causing the accident. There is a way to preventing this, staying above the influence. Above the Influence is a website started to try and prevent kids from drinking or doing drugs. The website has facts about drugs, gives advice for those on drugs, and also talks about how to prevent drugs around you. This is a great idea, however the commercials are what make the advertisement known. The commercials normally show an adolescent involved in an accident or a problem and it is because the person did drugs earlier, the commercial then symbolizes how the person could have prevented this problem if the person didn't use drugs. These commercials are all different, but all show the same message. In this particular commercial, a son is being yelled at by his dad after the son crashed the car the night before. The dad is angry and saying how the son has changed so much and he is unsure why, because before this he would have never crashed the car. The son never speaks in the ad but only stares at his dad. At the end of the commercial, one of the sons friends shows up telling him he left something at the party: his brain. The ad then shows the above the influence slogan. This proves the message that dumb decisions are made if you do not stay above the influence. What sounds better, having a buzz for a small amount of time, or preventing injury by staying above the influence.