Abercrombie and Fitch

All girls want to be with this kind of guy, all guys want to have this kind of body. Abercrombie and Fitch, an expensive brand name clothing company that symbolize if you are wearing their brand logo (a moose), you have a sense of class and are also elegant. While the brand symbolizes a sign of fancy, the advertisement stands for something else. All Abercrombie and Fitch advertisements have either a fit guy with a six-pack abs and toned arms, or a skinny attractive female with big breasts and an attractive face. The Abercrombie and Fitch models will always look like that, they will never be guys with no abs, or a guy with a large stomach. The girl can never have acne, or a larger body, or even a slightly unattractive face. These models are like all models, what American society represents as the "perfect" body type. While a small portion of society actually has this type of body, the advertisements still bring in a profit because society wants to be like these models. Abercrombie and Fitch benefits from the wants of American society and use their jealousy and needs by making these types of advertisements. The brand knows what society wants, and if people with a "perfect" body wear there brand, then people will want to be like them and also wear their brand. This company uses these ads wisely and also will make profit from them until society feels a fit body isn't the "perfect" body. Abercrombie and Fitch manipulates society because they use what we want. From this they are a successful brand, however they became successful by not thinking about the consumer's feelings but rather their wants, the want to be fit.