Hershey's Kisses

Hershey's Kisses

Everybody loves chocolate, children, teenagers, adults, parents, the elderly. While any kind of chocolate tastes great, nothing beats the tiny treat of a Hershey's kiss. Pure milk chocolate, crafted into a unique shape everybody knows, and put into a wrapper proving it is Hershey's, these kisses can get past around easy. But while Hershey's kisses are world known for their flavor, they got it from the creative advertising used. One appeal Hershey's tries to go for is that all kids love a Hershey's kiss. This commercial shows a kiss being made and prepared for delivery, with a bunch of other kisses celebrating the departure of this tasty treat. The kiss is then catapulted into a hole that says "Spread Happiness". There are also holes which say, "Spread Love", and "Send a Smile". This is showing the kisses goal is to do one of those three or overall make the world a better place. There are many commercials displaying kisses and how they make people happy. The main target of these ads is always children, because if children like kisses, then so will the rest of the family, and the happiness will be spread. Hershey's kisses, making the world a happier place.

Nike Free: Free Yourself

Nike Free

After selecting Nike to do my major project, I felt it is good to blog about a Nike product that has become popular as of recent. One of their newest shoe lines, Nike Free. This show is one of the lightest Nike has to offer and is made so you barely feel like you have shoes on when you are wearing these shoes. The Nike free is also designed with many ridges in the bottom which enables you to move freely, hence the name Nike Free. In this commercial, there are no famous athletes, just a bunch of unknown people, performing either a stunt very well or playing a sport well. The commercial is long because it reaches out to all people, no matter what sport or activity you are involved in, Nike is trying to reach everyone. After it shows these people performing well, the ending is a race with many people all wearing the same design of shoe but different colors. This is the Nike Free, after the race begins, the words free yourself appear on the screen, representing this shoe. This line launched in 2010 and has become a huge success, they are already beginning to create the third version of this shoe. I own a pair of Nike Frees and it is the lightest shoe I own. Nike does stick to its advertising, because this shoe is light and is very flexible, enabling you to "Free Yourself". Another way Nike allows people to "Free Yourself" with the Nike Free is you can customize the shoes and they come in a variety of colors, showing your true colors. Mine are bright pink with neon green laces. Competitors are trying to create their own line of shoes similar to these because of how successful Nike has been with this shoe. This shows how Nike makes a successful shoe, because they aren't targeting a specific person they just want you to be you and free yourself.

iPod 3G

iPod 3G
Because our discussion is discussing brands we find as outgoing, I decided to blog about an advertisement my brand created. The brand I have chosen is Apple and the advertisement as an older one from 2007. In this ad there are many backdrop colors and then there are characters in black dancing to music, and the music is coming from the white device they are carrying throughout the commercial, and this device is the iPod. This commercial is catchy, interesting and people enjoyed these commercials so much, they made multiple variations of them, one to match the description of any music listener. The commercial was advertising how iTunes is now accessible for Windows, but it received attention for more than that. The ad showed how people can have fun and do whatever they want with their iPod. They don't have to worry about being judged or anything. They can be and express themselves through music. Apple made these commercials and it stuck for a while, and eventually the commercial idea was put into the product as Apple soon made iPods with different colors, another way to have people express themselves. Apple wants people to be themselves, and this commercial was the beginning of Apple's idea to express yourself.

Apple's iPad

iPad

The iPad, Apple's newest line of products. A product that is bigger than any iPod but not as big as a MacBook. This device is good for any age and also either gender. This commercial shows how useful an iPad is by stating the first words, iPad is.... The list then grows by showing one thing and iPad can do, then selecting a verb that fits what it just did. This commercial shows how useful an iPad can be. Both my parents have an iPad and they use it everyday. After using an iPad, I too have found out how it is a reliable piece of technology because it is an iPod, but it is bigger and has more features than an iPod. One example of the features is it displays a full newspaper, and the image is actually a paper compared to the website. But the iPad is not just for newspapers, full magazines can be read on it and it looks like magazine because to turn the page, you must use the motion of turning a page, and then it turns the page.
In terms of marketing, the iPad has expanded another line of products for Apple, which is constantly upgrading and using the newest technologies in order to make a product work faster and easier for the consumer. The iPad has already come out with it's second model, the iPad 2, and Apple will make a large profit from it. While some found the iPad as a joke originally, it has become a household product that no one jokes about now, as its usefulness is seen everyday, and also in commercials. When in doubt, all you need to ask is what the iPad is....

McDonald's--Hand Dance

Hand Dance
Have you ever seen this commercial before? Well it is by McDonald's new commercial that is trying to sell their new Mocha Café. I found the song that is playing in the background catchy and also upbeat that makes whoever is watching television stop and watch to see what is being sold. It is crazy how McDonald's tries to attract a wide range of people during the commercial. The commercial is targeting the younger to mid 20's age group because it is trying to sell the product coffee, but the age of the actors and actresses are younger, which attracts the attention of the youth. This commercial I feel is successful because McDonald's new line of coffee is becoming a hit at the store, and this ad is trying to show if you drink this product, you will have energy and feel upbeat based off the product. 

In terms of marketing, the McDonald's McCafé line is an up and coming line of coffees, milkshakes, cappuccino, and other types of drinks that is helping McDonald's make an even large profit than the profit they currently make. Now people go into McDonald's specifically for their line of McCafé for a specialty drink. This commercial benefits the line and will help it grow and produce profit.   

Pepsi Max

Pepsi Max

The super bowl, one of the best times to see this year's newest advertisements, it also was a great year because my team won the Lombardi Trophy. While the game was exciting and fun to watch, everyone knows a good portion of the viewers watch the game only for the halftime show and the commercials. I decided to talk about one of my favorite commercials from this past Super Bowl. This commercial is promoting Pepsi Max and it's about two people on their first date. On the date each person is smiling at each other, then the commercial goes into each person's thoughts. The girl thinks all these questions of what the guy thinks of her, what he does with his hair, if he wants to kiss her. The guy is thinking a recurring thought. "I want to sleep with her." He says this over and over until he sees the girl's beverage, a Pepsi Max. The man's thought then changes to "I want her Pepsi Max", over and over. The girl either notices him staring at her drink or reads his mind and thinks back "Not a chance". The commercial ends on a funny note with the guy thinking. "Dang. Oh wait to which one?" The commercial's last image is of a can of Pepsi Max.
This to me was a funny commercial but also showed how Pepsi is trying to reach all age groups. Pepsi has multiple commercials during the Super Bowl each year, all revolving around humor and all try to get a mixture of age groups. This one is specifically targeted and the younger age group, more specifically people in their early 20s. The ad is saying, Pepsi Max is so good, it will take a man's attention away from sleeping with a girl. This ad I feel was successful because Pepsi Max is still being sold regularly and hasn't discontinued. Pepsi is successful at marketing because of the wide range of age groups they reach out to with their humor. Another reason Pepsi is successful is Pepsi ran a campaign telling people to make their own Pepsi Max commercial and the winner's would be on during the Super Bowl. This ad was the winner, but the main point is Pepsi is trying to attract viewers by getting them involved, and involvement does attract attention. Pepsi could have used a catchy slogan to go with the commercial to make it funnier, such as "Pepsi Max... better than sleeping with someone" or something to that extent.

Assignment # 1

Animas Corporation

       The brand that I chose to write about it is Animas Corporation.  Animas Corporation is a company that deals with diabetes by selling cutting edge product such as an insulin pump. An insulin pump is a device that administrates insulin into the body through an injection site connected from the pump to the body with plastic tubing. The plastic tubing is connected to the body by a needle inserted into the body and the needle is removed and a plastic tube is left in the body. Pumps are also described as an external pancreas. While an insulin pump eases life for the diabetic, it is not a cure. However, the pump eliminates multiple needle injections daily but still have to check blood sugar.

      This company can be described as a helping hand to the treatment for diabetes. The personality of this company is seen as helpful and caring because it tries to ease the pain of treatments for diabetes. Animas’ goal is “finding ways to make diabetes exceedingly manageable in every way”.  What makes Animas unique is the type of product it sells. While the insulin pump market is a competitive market, I feel there are two main companies, Animas and Medtronic. I have used both types of pumps and what makes Animas unique is the helpfulness of their support system. If I ever had a problem, I would call them and they could answer my questions easily, showing their helpfulness. Also, I went out of the country and they set me a backup pump in case of an accident, showing how they are one step ahead and ready to lend a helping hand.
           The first reason I am like Animas because I am a diabetic. I have had diabetes since I was four years old and prior to using a pump, I had to take daily injections using multiple needles each day.  I am similar to Animas because I use their kind of pump. My pump is part of my everyday life, which makes me similar to Animas because I represent what they stand for, easing the pain of a diabetic. Another reason I am similar to Animas is because I am like to be a helping hand to other diabetics.  I attend Children with Diabetes Conferences each year and this is how I became aware of Animas Corporation. For the last couple of years I have been a part of the faculty at these conferences, which has given me the opportunity to help children who have diabetes feel comfortable with this disease and their families. By doing this, I feel like I am lending my helping hand to those who have diabetes, just like Animas. The last reason why I am like Animas is because like Animas I use the newest technology to help treat diabetes. Animas as a pump company, tries to find the newest technology and constantly upgrade their pumps for diabetics so they have less pain and do not have to rely on daily needle injections for their insulin.

Work Sited:
Animas' Goal

Reebok Zig Tech: Chad Ocho Cinco

Here is the link:
Zig Tech Commercial



Have you ever wanted to know what makes your feet feel like an energy drink?

Well the answer is that you should buy Reebok Zig Tech shoes. Their slogan says it all it is the "The energy drink for you feet". This ad was first displayed on TV a little over a year ago, introducing Reebok's new line of shoe. The ad displays a superstar, Chad OchoCinco, wearing these shoes and doing all of his training for football. This shoe ad is different than Nike or Adidas shoe ads because in the beginning of the ad, you do not know who the person is in the ad. The ad is also animated, and one does not initially know a person will be in the ad. Reebok uses only a black backdrop and neon red lines to animate the ad. It is very eye-catching because not many ads appear like this.

I found this ad appealing because it was a new and upcoming thing, and this type of shoe has not been seen before so it caught my attention. As I said before, Zig Tech is the "Energy drink for your feet". This slogan caught my attention: What makes it the energy drink for your feet? How do you get more energy from it? How does the design of the shoe give you more energy? This slogan is what made me purchase a pair of these shoes.

From a marketing perspective, this ad is extremely successful. Not only is the ad eye-catching, this new line of shoe became successful. This is a brand new kind of shoe, and from this one ad, Reebok made a high profit. They were also able to create different kinds of Zig Tech shoes including the Zig Tech basketball shoe. Also another thing is in some ads, the ad says to go online and see all of the options available for the shoe and how you can customize it with nearly any color, which then appeals to all consumers. This ad reaches a wide age range and also reaches both genders because of this. This type of ad also displays the message if you wear Zig Tech, you will be to perform like Chad OchoCinco.

Blog #1

Gatorade Commercial
This is one of my favorite ads of all time, representing Gatorade. This was first aired on TV in 2006 and each superstar in the ad (Dwayne Wade, Peyton Manning, Derek Jeter, Maria Sharapova) all won a big event in their respected sport. The ad shows highlights from these events such as a touchdown pass or a game winning basket. This ad is inspiration because it shows the hard work and dedication that is athletes must do in order to succeed. When these stars need to rehydrate, they turn to Gatorade to replenish themselves. This ad is a successful marketing tool because younger kids look up the these athletes and they see the stars drinking Gatorade and improving their game, then if the kids drink it they will improve their game as well. Also from a marketing perspective, this commercial, this ad helped set off more ads and also more products that Gatorade has made, which helped them find a marginal profit. In 2006, there was only select types of Gatorade, now the product has expanded to a G series, or even a weight loss series. This ad is a prime example of how a product succeeds from an ad, and then expands off it as well.