Gatorade Commercial
This is one of my favorite ads of all time, representing Gatorade. This was first aired on TV in 2006 and each superstar in the ad (Dwayne Wade, Peyton Manning, Derek Jeter, Maria Sharapova) all won a big event in their respected sport. The ad shows highlights from these events such as a touchdown pass or a game winning basket. This ad is inspiration because it shows the hard work and dedication that is athletes must do in order to succeed. When these stars need to rehydrate, they turn to Gatorade to replenish themselves. This ad is a successful marketing tool because younger kids look up the these athletes and they see the stars drinking Gatorade and improving their game, then if the kids drink it they will improve their game as well. Also from a marketing perspective, this commercial, this ad helped set off more ads and also more products that Gatorade has made, which helped them find a marginal profit. In 2006, there was only select types of Gatorade, now the product has expanded to a G series, or even a weight loss series. This ad is a prime example of how a product succeeds from an ad, and then expands off it as well.
Pretty blog!
ReplyDeleteYou didn't include a link to the ad so I'm not exactly sure what you're writing about. In the menu bar, there is a command that says link. Click on that and add the URL of where your ad is.
Thanks!