Reebok Zig Tech: Chad Ocho Cinco

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Zig Tech Commercial



Have you ever wanted to know what makes your feet feel like an energy drink?

Well the answer is that you should buy Reebok Zig Tech shoes. Their slogan says it all it is the "The energy drink for you feet". This ad was first displayed on TV a little over a year ago, introducing Reebok's new line of shoe. The ad displays a superstar, Chad OchoCinco, wearing these shoes and doing all of his training for football. This shoe ad is different than Nike or Adidas shoe ads because in the beginning of the ad, you do not know who the person is in the ad. The ad is also animated, and one does not initially know a person will be in the ad. Reebok uses only a black backdrop and neon red lines to animate the ad. It is very eye-catching because not many ads appear like this.

I found this ad appealing because it was a new and upcoming thing, and this type of shoe has not been seen before so it caught my attention. As I said before, Zig Tech is the "Energy drink for your feet". This slogan caught my attention: What makes it the energy drink for your feet? How do you get more energy from it? How does the design of the shoe give you more energy? This slogan is what made me purchase a pair of these shoes.

From a marketing perspective, this ad is extremely successful. Not only is the ad eye-catching, this new line of shoe became successful. This is a brand new kind of shoe, and from this one ad, Reebok made a high profit. They were also able to create different kinds of Zig Tech shoes including the Zig Tech basketball shoe. Also another thing is in some ads, the ad says to go online and see all of the options available for the shoe and how you can customize it with nearly any color, which then appeals to all consumers. This ad reaches a wide age range and also reaches both genders because of this. This type of ad also displays the message if you wear Zig Tech, you will be to perform like Chad OchoCinco.